CONCEPT 2
In these next pages, we have only outlined different potential logo icons rather than replicate all contexts. We have also used it as a chance to show more potential combinations within the proposed colour palette.
This logo icon is designed around isometric steps but in a formation that shows a podium layout (i.e. that you would see at a sporting event). The idea is that it is an interesting and memorable icon shape but is abstract enough that it is not instantly obvious what it is. The idea being that you are the 'top step' in the industry. Again the 3 steps come from the 3 equal key components of your business.
This logo icon is designed around isometric steps but in a formation that shows a podium layout (i.e. that you would see at a sporting event). The idea is that it is an interesting and memorable icon shape but is abstract enough that it is not instantly obvious what it is. The idea being that you are the 'top step' in the industry. Again the 3 steps come from the 3 equal key components of your business.
