Divine coffee roasters
stage 1
This presentation shows the concept routes for Divine's brand identity.
Key Themes:
— Coffee culture – relaxed, welcoming, social
— Individual personality, different from the competition
— Opposite of all industry clichés
— Hard working
— Inclusive but cool
— Indie but can take on anything
Key Concept:
— Meeting Place
(Focus on the human elements - coffee culture is about connection, relaxation, socialising and meeting up with friends.)
Key Themes:
— Coffee culture – relaxed, welcoming, social
— Individual personality, different from the competition
— Opposite of all industry clichés
— Hard working
— Inclusive but cool
— Indie but can take on anything
Key Concept:
— Meeting Place
(Focus on the human elements - coffee culture is about connection, relaxation, socialising and meeting up with friends.)