LOGOTYPE & Typography
We propose investigating using a bespoke logotype combined with a mix of finer serif fonts and more bold punchy sans serif typefaces.
The logotype needs to feel crafted and ownable as a brand asset. It should be constructed in a way that reflects FSD's individualistic and family/ community feel with some quirks to reflect your personality.
The typefaces used throughout for body copy and titles should complement the logotype and also build a picture of a trustworthy, friendly and artistic brand.
The logotype needs to feel crafted and ownable as a brand asset. It should be constructed in a way that reflects FSD's individualistic and family/ community feel with some quirks to reflect your personality.
The typefaces used throughout for body copy and titles should complement the logotype and also build a picture of a trustworthy, friendly and artistic brand.
