Sketch Illustration

We propose to investigate the use of small incidental sketchy illustrations in brand touch points to create a hand crafted and quirky feel. These small sketches of characters aim to humanise the brand and make it relatable. Small icons such as arrows, menu, bullet points in the same style become more hand crafted and custom. This concept comes from the FSD's process of sketching ideas with clients in their home and creating something bespoke for them.