Movement, Perspective, angles
We will explore concepts that use movement and a switch of perspective to inject energy, passion and excitement into the brand.
This needs to speak to teenagers who are ambitious athletes. The brand needs to capture their attention and speak their visual language.
The concept of elastic movement ties in with forces exerted on squash balls and that transfer of extreme energy. It also speaks to the malleability of the student and how they will take on some of the characteristics of our signature and incorporate them into their own signature as they absorb the best education and training.
We will also explore the possibility of using the angles and 3D perspective of the squash court to create a dynamic workmark, even in print. This, combined with kinetic type would give a truly flexible and exciting identity.
This needs to speak to teenagers who are ambitious athletes. The brand needs to capture their attention and speak their visual language.
The concept of elastic movement ties in with forces exerted on squash balls and that transfer of extreme energy. It also speaks to the malleability of the student and how they will take on some of the characteristics of our signature and incorporate them into their own signature as they absorb the best education and training.
We will also explore the possibility of using the angles and 3D perspective of the squash court to create a dynamic workmark, even in print. This, combined with kinetic type would give a truly flexible and exciting identity.
