Grid system
Within the design concepts, we plan to explore the idea of using the proportions of a squash court to create a dynamic grid system. This would create the scope for creating a huge range of graphics, all underpinned by a unifying layout.
The grid system can be left exposed as in some of the examples below to create impact and a technical feel to the full identity. This could be of use to highlight the extreme technical nature of the sport and the data driven aspect that comes into all sports at elite level while also speaking to the academic proficiency provided at the academy.
The grid system can be left exposed as in some of the examples below to create impact and a technical feel to the full identity. This could be of use to highlight the extreme technical nature of the sport and the data driven aspect that comes into all sports at elite level while also speaking to the academic proficiency provided at the academy.
