Packaging
The design proposal for the packaging is to create a solid layout framework of key elements and text that stay in the same position as the content changes for each coffee. This key framework will become the frame for custom designs for each coffee in the product line.
The designs could take references from the coffees individual characteristics, origins, flavour profiles or other unique identifiers. This will ensure each coffee stands out on the shelves as a unique product but is also easily identifiable as Divine. Each coffee is essentially treated like a mini branding project in itself with custom lettering, pattern &/or colours. This is a chance to push the design style more and do something exciting as small, contained mini projects that express the cooler side to Divine.
The designs could take references from the coffees individual characteristics, origins, flavour profiles or other unique identifiers. This will ensure each coffee stands out on the shelves as a unique product but is also easily identifiable as Divine. Each coffee is essentially treated like a mini branding project in itself with custom lettering, pattern &/or colours. This is a chance to push the design style more and do something exciting as small, contained mini projects that express the cooler side to Divine.
